I saw a piece in TLDR this week about code ownership shifting. The argument is simple. Product and design used to over-specify everything because the build was expensive and they could not touch the code. With AI in the loop, more people can nudge the product themselves. Ownership spreads out.
I recognise that. On What The Fork and Golf Sherpa I never sat on the other side of a wall waiting for someone else to interpret a perfect brief. I was in the product seat and in the build at the same time. Specs mattered, but so did shipping, pricing, and whether the thing still made sense commercially once it was live.
AI makes that way of working more normal. Founders and operators can move faster. The game of telephone gets shorter. That is good.
The bit I push back on is the idea that the hard part goes away. Someone still has to own the call. What are we building, for whom, what does it cost, and what do we leave out. An agent will happily generate a plausible feature. It will not tell you that the commercial model is wrong, or that the scope you just approved will blow the timeline.
So yes, ownership is redistributing. Just do not confuse speed with judgment. If you are mid-build and the tools have changed how your team works, I am happy to talk it through: https://calendly.com/stevencoutts/30min
